One of my primary accomplishments at Saturday Cannabis was developing a comprehensive style guide that established a cohesive visual language for the brand. This included defining the brand's color palette, typography, imagery, and overall aesthetic. By creating a clear set of guidelines, I was able to ensure that all creative output, from social media posts to packaging design, was consistent and on-brand.

"In addition to establishing a style guide, I was also responsible for overseeing the development of all creative assets, including product photography, videos, and advertising campaigns. This also involved managing budgets, timelines, and external vendors to ensure that all creative output was delivered on-time, on-budget, and to the highest possible quality"

MERCH 

​​As a member of the creative team at Saturday Cannabis, I played a key role in developing innovative concepts for the brand's influencer marketing campaigns. Working closely with the marketing team, I helped to identify influencers who aligned with the brand's values and messaging, and developed creative concepts that effectively communicated the unique benefits and qualities of Saturday Cannabis products.

INFLUENCER
MARKETING