CREATIVE DIRECTION

DRK Supply is more than a cannabis company. it’s a modern rituals brand built on craft, quality, and atmosphere. My role has been to shape its visual identity, voice, and creative strategy from the ground up.

I developed a creative direction system that blends cinematic lighting, minimal composition, and bold typography to express DRK’s signature tone. Every asset—from product photography to social storytelling reinforces the brand’s identity: clean, elevated, and unmistakably DRK. This includes shaping the visual ecosystem for campaigns, digital content, and educational storytelling centered around DRK’s unique selling points.

I work closely with the DRK team to conceptualize and execute strategic content that builds trust and drives engagement. This includes educational breakdowns of cultivation techniques, premium pre-roll craftsmanship, and lifestyle storytelling designed for paid social campaigns. By merging strategy and creativity, I help DRK connect with consumers authentically while positioning the brand for long-term growth.

DRK SUPPLY

Drk Supply

DRK Supply is more than a cannabis company. it’s a modern rituals brand built on craft, quality, and atmosphere. My role has been to shape its visual identity, voice, and creative strategy from the ground up.